THE TRUE ART OF SALES

The True Art of Sales

HE WHO MASTERS BEHAVIOURAL PSYCHOLOGY, WILL MASTER SALES.
In his latest book; “How Customers Think: Essential Insights Into the Mind of the Market,” Harvard Professor Gerald Zaltman essentially proves that humans are not as logical as we think they are and that their buying decisions are predominantly based on emotion.

Interestingly, this notion is not completely new, as a Nobel Prize in Economic Sciences was awarded to Daniel Kahneman in 2002 already for his research that demonstrated that human decisions are not governed by logical thought, but by fixed psychological principles.

This begs the question: “If we know that we need to appeal to people’s emotions to sell to them, why are we not closing enough deals?” At Seeds of Inspiration, we believe the answer to that is quite simple: Simply because most sales training does not teach behavioural psychology.

Founded within our world-renowned Four-Colour Temperament Model©, our True Art of Selling workshop will teach your sales people how to recognise each of the four basic personality types, what triggers and drives each, and what kind of information each needs to help them make a purchasing decision. 

The true power of this course lies in its simplicity and practicality. Your sales people will walk away with this course, equipped with life-altering new knowledge and skills that they will grasp instantly and be able to implement, straight away. Guaranteed. 
  • Content outline

    The content of this course includes but is not necessarily limited to:

    • The first impressions you make on people
    • What your body language tells people
    • How your personality type influences your presentation
    • The human brain and the process of decision-making
    • Why you should talk less and listen more
    • Gain an in-depth understanding of the four basic human temperaments
    • Determine what triggers and drives each personality type
    • Learn how to communicate with the different personality types
    • Gain an understanding of the kind of information each personality type requires to make a decision
  • Course material
    • Access to an online personality type assessment, usually completed in advance
    • The Four-Colour Temperament Model© workbook
    • A 25% discount voucher for any of Lynette Beer’s books

  • Duration

    The length of our courses are customised to customer demand. 

  • Other important info

    This course can be presented nationwide, at a venue of choice.

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